This ad campaign for Starburst is targeted towards the adolescent crowd. Each flavor has a character associated with it that we see repeated in some way in each ad to create recognition and a fun flare for the kids. 

The tagline in each ad reads “Excite your taste buds.” We proceed to see these loveable characters participating in an exciting act in every ad as well. The goal is to make each ad appear as if it is a new episode to the exciting show we call Starburst. 

All of the fun and excitement will hopefully lead kids to be invested in the next episode and want to eat our candy.